Tag Archives: interviewing

Future of Qualitative Recruitment


We’re a bit concerned at work. We’re worried about recruiters. You know, those amazing people who find respondents for our qualitative research groups.
I am thinking we have undervalued the importance of recruiters who will be heading the way of the Dodo.
The numbers are currently dwindling and in the not too distant future the best of recruiters will be nearing retirement with little talent to follow. 
In recruiting new talent, there currently aren’t sufficient enough training resources and recruiting bodies for them.
It seems an unattractive career too:
Limited job prospects
Job uncertainty being a freelancer
Bizarre strict samples to recruit from
All within short-recruitment time frames. 
With no face to face recruitment recruiting will done by cold calling from often unreliable lists like they do in the USA. You don’t really know if you’re interviewing the right people.
Good recruitment is vital to the future of research. Well-recruited respondents mean better insights. I am concerned a cornerstone of our research industry could be crumbling without us really noticing.